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  • Writer's pictureAnil Puri

Clearly Defined Business Goals and Project Scope



Clearly defined business goals and project scope are crucial elements in the success of any endeavour, providing a roadmap for achievement and ensuring alignment with organisational objectives. Business goals establish the overarching purpose and desired outcomes, serving as guiding principles for decision-making and resource allocation. These goals are often broad and aspirational, such as increasing revenue, expanding market share, or improving customer satisfaction.


On the other hand, project scope defines the specific objectives, deliverables, and constraints of a particular initiative. It sets the boundaries (scope) of the project, outlining what will be included and excluded, as well as the resources, budget, timeline, and technology required for execution. A well-defined project scope helps prevent scope creep, manage stakeholder expectations, and maintain focus on the most critical tasks.


By clearly defining business goals and project scope, businesses can enhance clarity, accountability, and alignment throughout the project lifecycle. It enables stakeholders to understand the purpose and expected outcomes, facilitates effective communication, and minimises the risk of misunderstandings or misalignment. Ultimately, this clarity contributes to more successful project outcomes and enables organisations to effectively drive progress towards their strategic objectives.

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